Social Media Management
Defined platform-specific strategies and developed content/visual guidelines, overseeing implementation across all platforms.
E-commerce Optimization
Directed e-commerce operations from product strategy to promotion, aligning execution with revenue targets and brand positioning.
Product Merchandising
Designed seasonal assortment strategies and coordinated inventory management to support brand goals and sales targets.
Creative Production
Directed concept development and managed the production of videos and photoshoot assets from ideation to final delivery.
Influencer Booking
Negotiated, booked, and directed KOL/KOC collaborations, managing production of 150+ monthly content assets.
Digital Ads Planning
Partnered with the digital ads team to set strategic objectives, evaluate performance metrics, and optimize campaign effectiveness.