Strategic Planning
Developing integrated marketing strategies to drive brand growth, campaign effectiveness, and sales performance.
E-commerce Optimization
Directed e-commerce operations from product strategy to promotion, aligning execution with revenue targets and brand positioning.
Social Media Management
Defined platform-specific strategies and developed content/visual guidelines, overseeing implementation across all platforms.
Creative Production
Directed concept development and managed the production of videos and photoshoot assets from ideation to final delivery.
